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Mahatma Gandhi said: “The best way to find yourself is to lose yourself in the service of others”

But very often, after some months or years of doing our job, our actions become automatic. We lose touch with the original drive and find ourselves simply go through the motions. Our heart is not in it anymore and we are not doing the extra effort that makes the experience memorable for our customer.

But by doing it half-heartedly, we are making it worse not only for the customer but also for ourselves.

It doesn’t have to be that way though.

This website is about exploring new ways of thinking and helping us to change our mindset in order to make the customer experience memorable and enjoyable again for all of us.